About Us
At Arpalus, we believe brands, stores and shoppers deserve a more engaging & immersive retail reality.
Collect, measure and analyze important data from physical shelves in real-time through a smartphone app
A gamechanger in Retail

Arpalus is a game-changer in the retail market, providing a simple, powerful and accurate way for brands and retailers to collect, measure and analyze important data from physical shelves in real-time through a smartphone app. We provide an online dashboard with real-time reporting on a SKU-level, backed by insights and analytics, enabling managers to make decisions with confidence.

Transforming physical
into digital shelves

We transform physical shelves utilizing computer vision - enhancing the experience for everyone – from store employees and managers to shoppers.

Our team brings deep AI and Augmented Reality knowledge, together with vast retail experience in fortune 500 retail companies such as Metro and Nielsen, creating a new vision for retail.

Meet The Team
Ofir Zilberberg
Ofir is Arpalus’ founder and CEO. Prior to founding Arpalus he co-founded another AR tech start-up, was a product manager at Elbit Systems, and has over 10 years Air Force service experience. Ofir’s passion for everyday solutions that AR can solve came from his time in the military where he first encountered AR glasses and other cutting-edge technologies. He brought his wealth of AR and product knowledge when founding Arpalus. Ofir holds a BSc in mathematics from Tel-Aviv University.
Lou Hayat
Lou is Arpalus’ VP R&D with over 12 years of experience within the fields of virtual worlds, 3D simulations, and games. Prior to joining Arpalus in mid-2020, he worked at Eyeway Vision researching and prototyping futuristic augmented reality experiences. He has dedicated his career to explore interactive technologies. Lou holds a BSc in computer science from Full Sail University.
Jacob Ben-Dov
General Manager North America
Jacob is the General Manager of Arpalus North America. He has a background in science, aviation, technology, and business. Jacob has been managing operation teams for over 10 years. Prior to joining Arpalus he was VP of Breeze Creative where he built the business from the ground up, established a global customer network and led Breeze to become a top company in the experience design industry. Jacob holds a BSc in physics and an MSc in materials engineering and nanotechnologies from Tel-Aviv University.
Hadar Sapir
Head of Product & Operations
Hadar is Arpalus’ Head of Product & Operations with over 8 years of experience within the retail industry. Prior to joining Arpalus in early 2021, he worked at Nestle and Kimberly-Clark in both development and managerial roles, providing him with key insights on CPGs needs and ethos. He has dedicated his career to converging the world of retail with the technologies of tomorrow. Hadar holds a B.A in business and international relations from the Hebrew University of Jerusalem.
Dov Danon
AI Researcher
Dov is an AI Researcher with over 10 years of experience within the fields of Computer Graphics, Image Processing and Machine Learning. He further has extensive military experience where he first encountered AI related technologies. He is also a CV lecturer at Tel-Aviv University. Dov holds a PhD in Computer Science from Tel-Aviv University where he extensively researched topics such as Machine Learning and Deep Learning within the field of Image Processing.
Dov Bridger
AI Researcher
Dov has an MSc in computer science from the Technion - Israel Institute of Technology. He is a full stack developer with extensive knowledge in applied AI, deep learning and computer vision algorithm integration.
Shefy Gur-Ary
Senior Unity Developer
Shefy is Arpalus' Senior Unity Developer and UX Solutions Tech Lead. With over 20 years of experience in software development. He holds an MSc in computer science and and has a passion for problem solving.
Gilad Lowenshtein
Computer Vision Operations
Gilad is a Data Analyst in our CV Operations team, with prior experience as a project manager. Gilad has an extensive 5-year military background attaining the rank of Captain and serving as a deputy company commander. He strives to combine his technical knowhow within the fields of operational management. Gilad studied government & sustainability at the Reichman University.
Danny Haffner
Computer Vision Operations
Danny is a Data Analyst in our CV Operations team with experience in data analytics providing AI tech-related solutions to the retail industry. Prior to joining Arpalus, he worked as a paralegal for 5 years, focusing on the fields of fraud and regulatory law. He is a detail-oriented person but always keeps the big picture in mind. Danny holds a B.A in government and business management from the Reichman University and is also a graduate of law from the Chartered Institute of Legal Executives (UK).
Aviv Stern
Computer Vision Operations
Aviv is a Data Analyst in our CV Operations team. Aviv studied economics and entrepreneurship at the Reichman University.
Lihi Markovich
Data Analyst
Lihi is a Data Analyst in our CV Operations team. She has experience in business development and marketing and has a passion for data analysis and AR. Lihi studied Economics and Communications at Tel Aviv University.
Itay Hilel
CV/BI Data Analyst
Itay is a BI and Data Analyst in our CV Operations team. As both a BI and Data Analyst he is entrusted with developing and streamlining vast quantities of data and presenting it on Arpalus' client dashboard. Itay has a passion for AR and data science in general, and is proficient in SQL, Power BI, and Python. Itay holds a B.A in Economics and Entrepreneurship from Reichman University and is a recipient for the prestigious Heseg Scholarship.
Israel Berman
Israel is a business veteran with over 30 years of experience, bringing in-depth global experience, including hands-on leadership of international teams. He is an expert in business globalization and has worked in multi-cultural environments in over 60 countries. Previously he was Sufersal's Chairman of the Board (the largest retail chain in Israel). He also served as Managing Director at Hay Group, a leading global management consulting firm, and was EVP at Bestfoods (acquired by Unilever).
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