About Us
At Arpalus, we believe brands, stores and shoppers deserve a more engaging & immersive retail reality.
Collect, measure and analyze important data from physical shelves in real-time through a smartphone app
A gamechanger in Retail

Arpalus is a game-changer in the retail market, providing a simple, powerful and accurate way for brands and retailers to collect, measure and analyze important data from physical shelves in real-time through a smartphone app. We provide an online dashboard with real-time reporting on a SKU-level, backed by insights and analytics, enabling managers to make decisions with confidence.

Transforming physical
into digital shelves

We transform physical shelves utilizing computer vision - enhancing the experience for everyone – from store employees and managers to shoppers.

Our team brings deep AI and Augmented Reality knowledge, together with vast retail experience in fortune 500 retail companies such as Metro and Nielsen, creating a new vision for retail.

Meet The Team
Ofir Zilberberg
Ofir is Arpalus’ founder and CEO. Prior to founding Arpalus he co-founded another AR tech start-up, was a product manager at Elbit Systems, and has over 10 years Air Force service experience. Ofir’s passion for everyday solutions that AR can solve came from his time in the military where he first encountered AR glasses and other cutting-edge technologies. He brought his wealth of AR and product knowledge when founding Arpalus. Ofir holds a BSc in mathematics from Tel-Aviv University.
Lou Hayat
Lou is Arpalus’ VP R&D with over 12 years of experience within the fields of virtual worlds, 3D simulations, and games. Prior to joining Arpalus in mid-2020, he worked at Eyeway Vision researching and prototyping futuristic augmented reality experiences. He has dedicated his career to explore interactive technologies. Lou holds a BSc in computer science from Full Sail University.
Jacob Ben-Dov
General Manager North America
Jacob is the General Manager of Arpalus North America. He has a background in science, aviation, technology, and business. Jacob has been managing operation teams for over 10 years. Prior to joining Arpalus he was VP of Breeze Creative where he built the business from the ground up, established a global customer network and led Breeze to become a top company in the experience design industry. Jacob holds a BSc in physics and an MSc in materials engineering and nanotechnologies from Tel-Aviv University.
Hadar Sapir
Head of Product
Hadar is Arpalus’ Head of Product with over 8 years of experience within the retail industry. Prior to joining Arpalus in early 2021, he worked at Nestle and Kimberly-Clark in both development and managerial roles, providing him with key insights on CPGs needs and ethos. He has dedicated his career to converging the world of retail with the technologies of tomorrow. Hadar holds a B.A in business and international relations from the Hebrew University of Jerusalem.
Dan Friedman
Head of Operations
Dan is Arpalus’ Head of Operations with over 5 years of experience within the retail-tech industry. Prior to joining Arpalus, Dan worked at Trax Retail Technologies in both Data Operations and Customer Delivery managerial roles, providing him with a deep understanding of the needs and ethos of CPGs.
Dan holds a B.A in Geography and Middle Eastern Studies with specialization in GIS systems from the Hebrew University of Jerusalem.
Dov Danon
AI Researcher
Dov is an AI Researcher with over 10 years of experience within the fields of Computer Graphics, Image Processing and Machine Learning. He first encountered AI related technologies during hi extensive military service. Dov holds a PhD in Computer Science from Tel-Aviv University where he extensively researched topics such as Machine Learning and Deep Learning within the field of Image Processing. Dov is also a CV lecturer at Tel-Aviv University.
Dov Bridger
AI Researcher
Dov has an MSc in computer science from the Technion - Israel Institute of Technology. He is a full stack developer with extensive knowledge in applied AI, deep learning and computer vision algorithm integration.
Shefy Gur-Ary
Senior Unity Developer
Shefy is Arpalus' Senior Unity Developer and UX Solutions Tech Lead. With over 20 years of experience in software development. He holds an MSc in computer science and and has a passion for problem solving.
Noa Issar
Data Operations Manager
Noa is a Data Operations Manager in Arpalus’ operations team. Noa has nearly 5 years experience in Amazon as an operation and project manager, leading a team of Data Specialists in developing variety of ML and AI initiatives. Noa graduated from Reichman University with a degree in Interactive Communications.
Gilad Lowenshtein
Data Operations Manager
Gilad is a Data Operations Manager in Arpalus’ operations team, with prior experience as a project manager. Gilad has an extensive 5-year military background attaining the rank of Captain and serving as a deputy company commander. He strives to combine his technical knowhow within the fields of operational management. Gilad studied government & sustainability at the Reichman University.
Danny Haffner
Data Operations Manager
Danny is a Data Operations Manager in Arpalus’ operations team, with experience in data analytics providing AI tech-related solutions to the retail industry. Prior to joining Arpalus, he worked as a paralegal for 5 years, focusing on the fields of fraud and regulatory law. He is a detail-oriented person but always keeps the big picture in mind. Danny holds a B.A in government and business management from the Reichman University and is also a graduate of law from the Chartered Institute of Legal Executives (UK).
Aviv Stern
Data Analyst
Aviv is a Data Analyst in our CV Operations team. Aviv studied economics and entrepreneurship at the Reichman University.
Advisors and Board of Directors
Tod Johnson
Board of Directors Member
Tod Johnson is the Co-Founder and Managing Director of Duo Partners Consulting, LLC. Tod was the Executive Chairman of The NPD Group, a company he led since 1971. In 2022 he became the board chair of Circana, a combined NPD/IRI merger and a $2.3B global technology, analytics and data provider. Tod has been the Vice Chair of the Carnegie Mellon University board and the President/CEO of The Metropolitan Opera board.
Karyn Schoenbart
Board of Directors Member
Karyn Schoenbart is the Co-Founder and Managing Director of Duo Partners and the best-selling author of Mom.B.A: Essential Business Advice from One Generation to the Next. Previously Karyn was the CEO of The NPD Group, one of the largest global providers of information and advisory services. Karyn has received numerous awards recognizing her outstanding impact as a female business leader and currently serves on the Boards of Directors of several for profit and non-profit companies.
Arthur Stark
Arthur Stark is the former President of Bed Bath & Beyond and Chairman Emeritus of the Conference of Presidents. Currently, Mr. Stark is Chairman of Stark Enterprises, providing advisory services and venture capital to a broad array of companies, primarily in the technology sector. He is on the Senior Advisory Board of Jefferies, the leading global investment bank, as well as that of Vintage Partners.
Israel Berman
Israel is a business veteran with over 30 years of experience, bringing in-depth global experience, including hands-on leadership of international teams. He is an expert in business globalization and has worked in multi-cultural environments in over 60 countries. Previously he was Sufersal's Chairman of the Board (the largest retail chain in Israel). He also served as Managing Director at Hay Group, a leading global management consulting firm, and was EVP at Bestfoods (acquired by Unilever).
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