Product Availability
Excellence from Shelf
to Inventory

Our mission is to monitor any store, by any size,
at any time and everywhere from shelf to inventory,
to optimize in-store operations

Product Availability Excellence
from Shelf to Inventory

Our mission is to monitor any store, by any size, at any time and everywhere from shelf to inventory,
to optimize in-store operations

Computer Vision Powered Artificial Intelligence

We use computer vision in order to understand the components of the shelf you are standing in front of.

Next, we categorize the components using augmented reality technology to determine what is missing, what is misplaced and planogram compliance errors in real-time.

The last piece of the puzzle is to take all the data we acquired through augmented reality and computer vision, and to make sense of it and explain to you the trends and actionable insights.

Digitizing Physical Shelves

Our technology transforms any physical shelves into “digital” shelves by utilizing computer vision.
We unlock data, and have the ability to understand what is happening in your store, by time, geographical location and by SKU level.

Our technology transforms any physical shelves into “digital” shelves by utilizing computer vision. We unlock data, and have the ability to understand what is happening in your store, by time, geographical location and by SKU level.

Solutions

product scanning
Out of Stock icon

Stock

Reduce missing items and out-of-stocks.
Manage your stock from the shelf all the way back to your warehouses.

Planogram Compliance icon

Compliance

Control and understand what is going on on the shelf.
Measure metrics such as number of facings, share of shelf, and planogram compliance.

Connectivity and data collaboration icon

Monitoring

An online dashboard with real-time reporting by the SKU-level.
Understand what is not working and make decisions with confidence.

Media

Media

You probably saw us or will see us at‏

Our Partners​

Our Partners​

We work closely with top retail leaders, and together with their professionals, we've built the next generation of in-store execution while dramatically cutting operational costs and improving category and inventory management metrics.

About Our Company​

About Our Company​

ARpalus products provide simple, powerful and accurate way for CPG manufacturers and retailers to collect, measure and analyse important data from physical shelves in real-time.

Our team brings a vast retail experience from the former chairman of the biggest retail chain in Israel to fortune 500 retail companies such as Metro and Nielsen. Our deep technical knowledge in the fields of AI and Computer-Vision sets the ground to a perfect execution.

The ARpalus Team

Ofir

OFIR ZILBERBERG

CEO
+5 years in the retail industry, +5 years AR products, 2nd-time founder

Rotem

ROTEM BENNET

CTO
AI, AR and computer vision expert & PhD, 15+ years of experience, 5+ years Microsoft labs, 4 patents

Dan

DAN MICHAELI

ART DIRECTOR
+15 years of computer graphics experience, AR specialist

Amit

AMIT BLAZER

R&D
Master gamer and an AR specialist Unity developer with +5 years of experience

Avraham

AVRAHAM OHANA

SW DEVELOPER
Computer vision & Deep learning algorithm developer

The ARpalus Team

Ofir

OFIR ZILBERBERG

CEO
5+ years in the retail industry, 5+ years AR products, 2nd-time founder

Rotem

ROTEM BENNET

CTO
AI, AR and computer vision expert & PhD, 15+ years of experience, 5+ years Microsoft labs, 4 patents

Dan

DAN MICHAELI

ART DIRECTOR
+15 years of computer graphics experience, AR specialist

Amit

AMIT BLAZER

R&D
Master gamer and an AR specialist Unity developer with 5+ years of experience

Avraham

AVRAHAM OHANA

SW DEVELOPER
Computer vision & Deep learning algorithm developer

Ofir

OFIR ZILBERBERG

CEO
5+ years in the retail industry, 5+ years AR products, 2nd-time founder

Amit

AMIT BLAZER

R&D
Master gamer and an AR specialist Unity developer with 5+ years of experience

Rotem

ROTEM BENNET

CTO
AI, AR and computer vision expert & PhD, 15+ years of experience, 5+ years Microsoft labs, 4 patents

Avraham

AVRAHAM OHANA

SW DEVELOPER
Computer vision & Deep learning algorithm developer

Dan

DAN MICHAELI

ART DIRECTOR
+15 years of computer graphics experience, AR specialist

Board of Advisory

ISRAEL BERMAN

ADVISORY BOARD
Former Chairman of Shufersal, MD at HayGroup

YONI NEVO

ADVISORY BOARD
Serial entrepreneur. Sold Cimagine to Snapchat and lead Snap Israel until recently. AR/VR 50 list

ISRAEL BERMAN

ADVISORY BOARD
Former Chairman of Shufersal, MD at HayGroup

YONI NEVO

ADVISORY BOARD
Serial entrepreneur. Sold Cimagine to Snapchat and lead Snap Israel until recently. AR/VR 50 list

Board of Advisory

ISRAEL BERMAN

ADVISORY BOARD
Former Chairman of Shufersal, MD at HayGroup

YONI NEVO

ADVISORY BOARD
Serial entrepreneur. Sold Cimagine to Snapchat and lead Snap Israel until recently. AR/VR 50 list

Please contact us
with any question

Contact

Contact Info

15 Halamish St. Northern Industrial
Park Caesarea 30889 Israel‏

Phone: +972-50-9893939‏
Email: ofir@arpalus.com

© Copyright 2020 Arpalus

|

Privacy Policy

ARpalus Privacy Policy

Last modified: 13th December 2019

ARpalus is a service for CPG and Retail companies, using augmented reality, artificial intelligence and computer vision technologies to overlay critical data on retail shelves in real-time. ARpalus helps its customers with various products for in-store execution. Apps can be different in UI, real-time, service provider (customer) etc.

The ARpalus app uses the camera on your smartphone, whilst the app is enabled, to recognize images through the camera and show on-screen dynamic content on top of what you see in the real world – what’s known as 'augmented reality'.

We use artificial intelligence, computer vision technology and our own algorithms – to make this happen at the best interest of the users. Scanning an item or a space with your mobile device is something we use only to recognize the physical space, whether it’s in order to place objects correctly or to understand a certain planogram or SKU inside a supermarket or a store.

You can find out more about our app and how it works at https://www.arpalus.ai

At ARpalus we are working to build a service which is useful and fun for our users and in doing that, we are absolutely committed to your privacy. The ARpalus app, the ARpalus website and related APIs and tools covered by this policy are constantly evolving as we add new features to improve your experience, but our users' privacy remains at the heart of what we do. As the ARpalus app changes, so might the information we use and how we use it. We encourage users to consult this policy whilst using ARpalus and we will notify you of any material changes to it through the ARpalus app.

The technology behind ARpalus is complex, and you can do different things using the ARpalus app, the ARpalus website and related APIs and tools, so we have tried to explain the ways we collect and use your data in a straightforward way so you know what is going on. We may provide sets of FAQs on how ARpalus works and for specific products and features to help you understand them better. We welcome any feedback or questions you may have on privacy matters and how we use your data – please contact us at info@arpalus.com

Who we are

ARpalus is a technology business headquartered in Caesarea, IL. For the purposes of European data protection law, ARpalus Ltd (registered in Israel, number 515979540) is the ultimate data controller for personal data collected, processed and used through the app or services provided.

What this document tells you

When you use the ARpalus app, websites, APIs, tools and any other services we may make available, you will share some information with us. When we talk about the ARpalus "app" or "service", we mean all the websites, APIs, tools and other products, services and features offered by ARpalus Ltd.

This policy is designed to explain to you what information about you ARpalus collects in providing the ARpalus app and service, how that information is used and shared and how you can control what happens with that information.

 

What information we collect

When you use the ARpalus app or visit our websites we receive certain information about you, including:

  • digital images of the objects and spaces your camera “sees”.
  • the camera view and other online content we show you
  • a unique user ID, which we assign to you, against which we maintain data about you and your use of the ARpalus app
  • your location (both generally in respect of your location, e.g. the UK and specifically, latitude and longitude coordinates)
  • certain mobile network and device identifiers to help us provide our services including the IP address that your internet network provider may allocate to your mobile or other internet enabled device.
  • any other information we may ask from time to time - surveys, questionnaires, age, gender, income, etc.
  • any other data and information that is provided from your employer as part of the contract we signed off.

* More than that, we collect and analyze the data, but present it in an objective way, meaning, we’ll understand market trends based on clusters of the entire audience, and by anyhow, we will not provide any personal information to third party.

A history of your recent actions will be stored in accordance with our caching practices. ARpalus also uses cookies - please see cookies sections below for details.

 

How we use your information

The ARpalus app is helping CPG and retailers better understand how to improve their in-store operations in terms of packaging, planogram layouts, marketing and mainly in-store execution. We do that by providing the employees of our customers with a SaaS solution integrated to any smart device (Smartphone, iPad/Tablet, AR-glasses) and allowing them to look at physical shelves, and get instant important data information overlaid. We then collect the information (from the physical shelves), store it and analyze it to provide actionable insights, related to our customers’ business and only for that.

We use your personal information to provide, monitor and improve the ARpalus app, website, services and the technology which supports them and to provide you with a great, personalized experience while you do your job.

We may also send you free newsletters and emails that directly promote our service or our customers’ services. When you receive such promotional communications from us, you will have the opportunity to “opt-out” easily under the instructions provided in the email you’ll receive. We do need to send you certain communications regarding the ARpalus service and you will not be able to opt out of those communications – e.g., communications regarding updates to our Terms of Use or this Privacy Policy.

This Section Has General Information About Your Personal Information

Where we store your information

The information we collect in relation to you is stored on data centers operated by our third party providers. Our AWS/Google data centers are currently based in Europe and the United States. By using the ARpalus service, you consent to the hosting of your personal information on these servers, which may involve the transfer of your personal data outside of the country it was collected. It is important to note that countries have different regulations in relation to personal information, including in relation to rights of access by law enforcement authorities.

Can I find out what personal information ARpalus holds about me?

You have the right to request a copy of the personal information ARpalus holds about you and to have any inaccuracies corrected. We need to establish your identity as we do not want to release information to the wrong person, so we may ask for documents that prove your identity. Please send requests and questions about this to info@arpalus.com

How we share your information

We may share information about you in the following ways:

  • With your current employer, and the organizations that are working with your employer as part of the data transfer:
    • With organizations who provide services or technology to your employer, we may also share information about you with service providers who perform services on our behalf and partners that provide services to us. These third-party providers have access to your data only for the purpose of performing services on our behalf.
    • We provide augmented reality services to brands and retailers so that their employees are exposed to a reality overlaid with augmented reality content using our app. When we do this, we also report to our clients on an aggregated basis what their users are doing, where they are located, how long they spent interacting with the client's ARpalus content or our app generally and how they use the ARpalus
    • We also disclose information in the aggregate (so that no individuals are identified) to the relevant employer for strategic and efficiency purposes.
  • With third parties for legal reasons. We may share information about you if we believe that disclosing the information is needed to:
    • comply with any valid legal process, governmental request, or applicable law, rule, or regulation
    • investigate, remedy, or enforce potential breaches of our Terms of Use
    • protect the rights, property, and safety of us, our users, or others
    • detect and resolve any fraud or security concerns
  • With our affiliates. We may share your information with entities within the ARpalus family of companies
  • With third parties if ARpalus is acquired or its legal structure undergoes a reorganization or all or a big chunk of our business is transferred to another company or companies, in that circumstance we may share your information with that company before and after the transaction closes so that we can still provide you with a great service.

How old do I have to be to use ARpalus?

ARpalus does not sell products for purchase. If you are under 18, you may use ARpalus app only with the involvement of a parent or guardian. We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian. ARpalus does not knowingly collect personal information from children under 13.

How long will ARpalus keep my personal information?

We will hold your personal information on our systems for as long as is necessary to provide access to our app and website and will not hold onto it once we have processed a request by you to delete your account. By emailing info@arpalus.com, you can have all account data deleted – if you do this a red flag goes on the database and, while ARpalus cannot use the personal information, it stays on the system for a period for administration purposes before being deleted automatically.

If we are subject to a legally binding requirement to retain user information for a specific period, this may (subject to the law in question) override your ability to require deletion.

Web browser cookies

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone web browser from a website’s computer (i.e., a Web server) and is stored on your computer, table or mobile phone web browser.

How does ARpalus potentially use cookies?

In general terms, ARpalus only uses cookies to record information about your preferences, how you prefer to use our website and our services. They allow us to tailor our app, websites and our other services to your interests.

Information supplied by cookies can help us to analyze the profile of visitors to our app and website and users of our other services and help us to provide you with a better user experience.

Third party cookies

We may use analytics cookies and mobile device equivalents served by us or our third party providers to analyze how users use our app and websites and report back to us. This helps us work out what elements of the app and websites are working and helps us improve them and make them more efficient.

Third Party Cookies in embedded content on ARpalus pages

Please note that during your visits to our websites (also on our partners websites) you may notice some cookies that are not related to ARpalus or ARpalus’ partners. When you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with cookies from these websites (“Third Party Websites”). ARpalus does not control the dissemination of these cookies. Any information that you provide on or to a Third Party Website or that is collected by a Third Party Website is provided directly to the owner or operator of the Third Party Website and is subject to the owner’s or operator’s privacy policy. ARpalus is not responsible for the content, privacy or security practices and policies of any Third Party Website. To protect your information we recommend that you carefully review the privacy policies of all Third Party Websites that you access.

ARpalus cookies and how to reject cookies

If you wish to control what cookies are set on your device through our app, websites or other services then you can by changing the settings on your personal computer or mobile device web browser.

Other information collected from web browsers

Your web browser may also provide ARpalus with information about your device, such as an IP address and details about the browser that you are using. It may also provide ARpalus with access to details of your personal computer or mobile device’s location.

The security of your information

In addition, we take reasonable administrative, physical and electronic measures designed to protect the information that we collect from or about you (including your personal information) from unauthorised access, use or disclosure. We use encryption methods when storing and transmitting. Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.

Mobile devices

When you download or use the app on your mobile device, information may be accessed from or stored to your mobile device. This is used in a similar way to a web browser cookie, such as by enabling the apps to ‘remember’ you or provide you with the content you have requested.

Your web browser on your device or your mobile device’s operating system may also provide ARpalus with information about your mobile device, such as a device identifier or IP address. Device identifiers may be collected automatically, such as the device ID, IP address and apps ID (a unique identifier relating to the particular copy of the Apps you are running).

Changes to ARpalus Privacy Policy

This Privacy Policy may be updated from time to time so please check from time to time. Major changes to the data we collect or how we use and share it will be notified to you through the ARpalus app. The date of the most recent revisions will appear at the beginning of this policy. If you do not agree to these changes, please do not continue to use the ARpalus app, website or our other services to submit personal information to ARpalus.

Contacting ARpalus about this Privacy Policy

If you have any questions or comments about this Privacy Policy please contact:

The Data Protection Officer

2nd Floor,

Halamish 15

Caesarea, 30889

Israel

Email: info@arpalus.com

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